The keyword research process in SEO: Search Engine Optimization Getting Started from Lynda.com

Posted by Benjamin Sabin
Jun 18 2010


In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.

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