What rising competition among search engines means for retail marketers
Bing’s strengthening position as the No. 2 search engine means that online retailers who felt safe by focusing their optimization and paid search efforts on market leader Google must think more broadly, says Eric Papczun , vice president of search engine optimization and feeds at online marketing agency Performics.
Read more on InternetRetailer.com
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Home Page > Internet > SEO > How Search Engines Work | SEO Traffic Spider
How Search Engines Work | SEO Traffic Spider
Posted: Jun 23, 2009 |Comments: 0
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One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index pages which are later processed and retrieved from the database. If ranking on top of the search engine results pages (SERPs) is crucial for you, then it is important you understand the basics of creating a search engine friendly website.
Below it is explained in detail as to how a search engine works.
Crawling
Firstly, search engines crawl the web to gather information and build their database. This is done by an automated software called a search engine crawler or spider or a bot. These spiders crawl through a site and look at the content (mainly text) to know what the site is about and then start collecting, parsing and storing the data so that it can be easily be retrieved from its database.
However, since there are over billion pages on the web, it is practically impossible for a spider to revisit a site on a daily basis only to see if a new page has been added or an existing page has gone through any modification. Many times the spider may not visit your website for a month or more also, therefore, the true impact of SEO efforts cannot be known immediately.
It is also good to know that search engines are mainly text driven and are oblivious to images, sounds, flash movies, javascript, frames, directories, and similar stuff. Therefore having lots of these on your website may not be very helpful from the SEO point of view as these will not be crawled and indexed for further processing.
Search Engine Indexing
Once a page is crawled, the next step involves indexing the content. This process entails finding those words that can best describe the webpage content and then assigning the webpage to specific keywords. The indexed page is then stored in the huge database for retrieval later. At times, the search engine may not be able to correctly identify the meaning of the page and in such a case optimization of the page can help it classify it rightly and achieve a better ranking for you.
Processing
This is done when a user enters a search query – in simple terms, the search engine analyses the information it has indexed in relation to the search request. Since there will be millions of pages containing the same search term, the search engine calculates the relevance of each page in its database to the search query.
The relevancy of a page is calculated based on various algorithms. These algorithms assign different weights for general aspects like Meta Tags, Keyword Density, and Links. However, one basic truth that you need to know is that all major search engines regularly change their algorithms and if you want to continue to appear on the top of the search results, you need to keep your pages up to date. Also, it would be a wise decision to think about SEO to rank on the top and also gain an edge over your competitors.
Retrieving
This is the last step in the process where the search engine retrieves the results, that is, it throws up all the relevant results before the user. The uses can see a vast pool of information related to their search query.
There may be questions regarding how differently each search engine functions. However, one basic thing that you need to know is that there are differences in the manner various search engines function but at the end of the day they all perform three fundamental tasks:
* Searching the Internet based on the search query entered by the user.
* Maintaining an index of all the information that gather from various pages.
* Permit users to search for words available in that index.
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SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
Free Seo Basics,What are Search Engines? What is Seo (Search Engine Optimization)? Basic information on How to use Serach Engines. What is SEO and Search Engine Pay Per Click (PPC) vs. Organic SEO (Search Engine Optimization).
Search Engine Optimization (SEO) is a prestigious but time consuming technique where the website is tweaked with search engine-friendly programs, codes, content, and graphics to make it top ranked in important search engines. The content primarily is interspersed with relevant keywords so that useful customers get to see the website in the search results.
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Although the salient algorithm used by the search engines are not known to any webmasters, seasoned web experts can easily identify the points based on which sites are ranked. The main criteria considered here are keywords, consistent navigation, lucid layout, clean source code, and files which don’t increase the loading time of the site. Here are some important SEO services you should look for when optimizing your website.
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Identifying Business Goals and Audience
The optimization effort can be successful only when the correct tasks are chosen for each SEO services that are offered by an SEO firm. For instance, the business objectives, website expectations, target audience, traffic wants and expectations, and popularity of keywords matter a lot for implementing the SEO methods in a site. The first task for an SEO team offering SEO services is to identify these factors in business.
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Managing Keywords and Key-Phrases
The success of SEO is keywords and key phrases. SEO services from a capable SEO team would look into the right combo of keywords which is able to attract the right kind of target audience. The tasks would include keywords, popularity of these key phrases against the amount required to use them for bidding process.
Integrating Apt Content
Content is the king for all types of websites which are vying for top slots in search engines. SEO services would include developing just the right content, integrating optimum number of keywords, and polishing the source code as well with relevant key phrases.
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For instance, Meta tags, Alt tags, titles, and headings are provided with keywords. The density of the keywords should not cross 6 percent of the body text. Apart from keyword, content should be direct, informative, to-the-point, lucid, and simple for the readers to understand.
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Navigation and Layout
Consistency and appealing look-n-feel helps website get a good rank in search engines. SEO services offered by a competent firm take care of the intuitive navigation of the site by making it consistent in design and outlook.
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The layout should reduce the cognitive power of the reader. An appealing website design would have colors of the background and fonts matching enough so that the site is pleasant to read. Adequate white space, sitemaps, instructional text, and many such useful elements must be looked after by the SEO expert.
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Link Building
Links, socialization, and communication marketing are also important in making a site top ranking in search engines. In fact, more the inbound quality links better would be the ranking and its consolidation. As a result, SEO services include link building from relevant websites.
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Remember, White Hat SEO services are essential for a website to succeed in attaining top ranking in search engines. Top SEO services providers take a note on legal services for optimizing a site. Side-by-side they also keep a check on the illegal Black Hat SEO techniques as they can spoil the effort rendered through sincere SEO services.
This article is written by Seo Company Sydney, a marketing wizard who can market your website to the potential customers worldwide? We can provide you with your requirements.