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Shattering the #1 Myth in Internet Marketing: Quick Easy Money
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Home Page > Internet > Internet Marketing > Shattering the #1 Myth in Internet Marketing: Quick Easy Money
Shattering the #1 Myth in Internet Marketing: Quick Easy Money
Posted: Jun 07, 2010 |
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So why do so many people get fooled into believing Internet Marketing is a “cash cow”? Perhaps due to all the hype we see and hear about how ordinary people, down on their luck, who suddenly discover a system or method that generates large sums of money, quickly and easily while working from home. Guess where all the hype is coming from? The online marketers who are creating these “get rich quick” schemes and products and selling them to you and I. Certainly there is money to be made in Internet Marketing, but sadly only the elite 3% are making most of it and their profit is from doing a great job of selling and promoting the #1 myth associated with IM, namely “quick and easy money” to the remaining 97% of us!
So how does this happen? Everyone who has ever been involved with Internet Marketing has their own unique story as to how they got started. Here is a typical chain of events that many of you will probably relate to:
Phase 1 “Buying Into The Myth”
Generally this usually begins with a friend, relative or perhaps job colleague telling them a story about someone they know, or read about, that is making a ton of money since they started their own online business. Best of all, you are your own boss, work from home, and all you really need is a computer, internet connection, and some basic knowledge of how to create a website. Throw up a website, find a product to sell, either one that you created or someone else’s and get paid a commission on all your sales (called affiliate marketing) and then “presto”, in a short time the money will start rolling in. No more bills, new car, new house, exotic vacations and let the good times roll! (NOT! Sorry getting ahead of myself here.)
Phase 2Â “Info Overload”
Typically the inexperienced marketer takes on a “sponge” mentality, and is determined to quickly learn everything there is to know about how to make money online. Never dreaming that there are thousands of articles, reports, ebooks (downloadable books), blogs, websites, podcasts, webinars and more that are focused around making money online. Before long your e-mail is full of e-mail messages from people you have never met, all promising to
reveal to you the “secrets” of making money online in exchange for your name and e-mail address. Although you don’t realize it at the time, this is a thing called “list building” which as you will later learn, is essential to making money online. At this point in time all you know is that this is FREE and so you subscribe to one marketers list after another. Before long your head is swirling with all this information, some of it good, some bad, but all claiming to be the answer to your money making dreams. You go to bed at night with terms such as “SEO”, “PPC”, “CPA”, Adwords, Adsense, Traffic, Tracking, Blogging, etc, all dancing around in your mind. Welcome to “Information Overload”! So much information that you do not know where to start!
Phase 3 “All That Glitters Is Not Gold”
This phase usually starts to cost you serious money! By this time you are so stressed out over how much there is to learn that you are willing to consider most any quick and easy method to become successful. Enter the “get rich quick schemes”. Remember all that so called “free” material you received in Phase 2 in exchange for your name and e-mail address. Well it really wasn’t! This is a very common marketing technique used by most
successful Internet Marketers to get you on their customer list. Now they can e-mail you with product offers, sometimes their own products, but most often other online marketers products that they get a commission on if you purchase the product using the web link they conveniently provide. Click the link and you are sent to a promotional page or sales letter page that tries to convince you in a multitude of ways that you MUST have this product if
you are SERIOUS about making money online. By this time you are probably so fed up and frustrated by your inability to make money as quick and easy as what you were led to believe (the myth), that out comes the credit card. Before long yet another message arrives about a NEW launch of a product that will take the Internet business community by storm and make you rich in a few weeks or months. “Ching-Ching” … guess who bought
another product! In no time at all, you are jumping from one “deal” to another as each one looks better than the last. This lack of focus and desperation buying ends up costing you mega money and hours and hours of wasted time, with little if any money made in return.
Phase 4 “End Of The Dream”
To reach this point may take weeks, months or even years, depending upon how much money you are willing to throw at your failing Internet Marketing business. The cost may be in the hundreds or even thousands of dollars and all you have to show for it are countless hours spent sitting in front of your computer, a hard drive or book case full of information, and collections of “get rich quick” products that just never seemed to live up to the great promotional advertisements you read before you bought them. If you are really lucky, then perhaps a few hundred dollars in profit which is rather insignificant given all the time and money you spent to make this small profit. Congratulations, you have now joined the 97% statistic of marketers who failed to create a successful online business. At this point you may even bitterly announce to all that Internet Marketing doesn’t work, is a scam, or that all successful marketers must be crooks!
But Wait! REWIND to the beginning! How come 3% of the people who develop an online business are successful? What did most of them know or do, that you didn’t? Have you ever hear the saying “People Don’t Plan To Fail, They Simply Fail To Plan”? This simple quote contains the key to becoming successful in an online business. You MUST have a solid plan of action from the very beginning or find someone who is already very successful as an online marketer (that you feel is sincere and trustworthy) and be prepared to learn from them, copy their successful strategies and techniques, and in the process avoid mistakes that could cost you both time and money. Now this information and help will probably not be FREE, but it WILL more than pay for itself in the end when thanks to this training and support you can join the elite ranks of the 3% of Internet Marketers who are actually making serious money from their online business efforts.
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The internet is now the way for doing business and companies see significant returns by doing business online. Just as marketing strategies play an important role in the traditional way of doing business, they are equally required when the Internet is used to do business.
Internet Marketing is all about making the best use of the power of the internet to reach across to a wide audience, located across the globe. The many aspects to internet marketing include affiliate marketing, pay per click advertising, e-mail marketing, banner ads, interactive advertising, search engine marketing, article marketing, and blogging.
Through these hosts of techniques, companies can gain attention of people who surf for information about their products or services. In other words, they can reach out to a targeted audience and get a positive response from such as audience, since the people they target are the ones actually seeking their services.
Internet marketing” has a lot to offer to companies doing business over the internet and is now seen as a vital tool for business promotion. It offers a host of benefits such as:
• Customers can buy the product or service they want, at their convenient time. All they have to do is log onto the Internet, search for the relevant site, learn about products and make their online purchase.
• Internet marketing saves time and money. All the time and money resources that would have otherwise been put into ad campaigns in the T.V or through the newspapers can be put into other important business requirements, because internet marketing is not so expensive or time-consuming.
• Any company operating at a local level can move onto an international platform using the internet as a tool. Using the internet they can spread information about their products or services to national and international markets.
• The results of internet marketing are easier to track than traditional media. So, the effects of strategies used are seen immediately and this information can be used to shape business ideas.
Internet marketing is gaining popularity because of the advantages it offers to businesses trying to reach out to customers using the internet. If we must understand the benefits offered by internet marketing, we need to see how it actually works in an example.
As an example, let’s see how internet marketing can be applied to a website to promote it across the internet. If a company wishes to popularize its products and services across the internet, it requires a good website. This means the site must look good and present information in a clear and concise manner. It should have tools by which user can easily navigate the site and it should have security features in place for visitors to make purchases safely.
Above all these measures the website must be search engine friendly for it to turn up in top listing during searches. This includes placing the right keywords in the contents and using link popularity services to promote the site in search engines. It is all these strategies put together that will make the site popular over the internet.
The objective of Internet marketing is to increase traffic to your website, thereby promoting sales. Affiliate programs, pay-per-click, behavioral targeting, latent semantic indexing, targeting at the right audience, are all steps which form part of the internet marketing strategies that promote this objective. If a company adopts just the right mix of internet marketing strategies, their popularity in the internet rises and they see a constant stream of visitors. Much of these visitors turn into qualified leads and sales, which helps them in turn to achieve business objectives.
However, there are some issues of concern in the area of internet marketing. One main limitations is that technologies which process payment (though they seem very reliable) have yet to fully advance and emerge and fool-proof systems. Shopping over the internet nothing like real shopping, where you can actually feel the goods you want to buy before you buy them and as a result no matter what strategies you use, the internet is really not the place to sell certain goods which really need touch and feel before purchase. If a company were to design a large and complicated website, a user with a slow internet connection can’t have the shopping experience the site can actually give them and this is a turn-off for the visitor.
Above all these concerns and in spite of the popularity of television and other media, internet marketing is being widely used to sell products and services, because the internet is playing a vital role in spreading information to people across the globe. It is the new way to reach out to a wider audience and in course of time will be as much used as television, radio and other forms of advertisement by businesses to promote themselves to potential customers across the globe.
My article on Easy steps to make money through Internet Marketing!
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