When it comes to anything important in life, the motto “Knowing is half the battle” is a true statement. When it comes to law firm SEO, this is a very important motto because: Knowing which keywords are the most widely used, most effective and most relevant is the difference between 100 people visiting your lawyer website or 10000 people visiting your site. Also, knowing where your law firms website is positioned for these keywords at all times is a huge competitive advantage over other law firms. Keyword selection is the most important factor to consider when building or redesigning a website for attorneys. The reason is that people use keywords on major search engines to find attorneys and research their case. So what are the best practices for designing and optimizing a law firm website? First, you need to stop assuming what people type in the search engines and use a keyword research tool as we show in this video. Find the actual keywords people use while placing emphasis on the most commonly used terms. Our keyword tool does that. Second, you need to optimize the web pages for the keywords you want to target from your keyword research. Third, you need to keep informed of your positioning of the keywords at all times. This way you can test new strategies for SEO, note slipping rankings and correct, or to see if what you are doing for search engine optimization is working. Our “real time” positioning tools enable you to do all of that and more. Lastly, you can hire our …
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